Mtv And The Madonna Phenomenon Essay -- essays research papers

MTV and The Madonna Phenomenon "Madonna's intuitive grasp on the televisual world in which we live- of the medium's possibilities for engaging spectators in diverse ways- that in part accounts for her success. She is the supreme television heroine." (E. Ann Kaplan 271) "What are the main theories which we have studied so far and how have they affected how you view television?"-This is the question which this paper is supposed to answer. Obviously there is not enough time or space in which to discuss every theory which we have touched on. As a compromise I decided to write about a topic to which almost every theory that we have discussed can be applied: MTV and the â€Å"Madonna Phenomenon†. As E. Ann Kaplan stated in her article on feminist criticism, Madonna is truly the ultimate television heroine. A discussion on contemporary popular culture and especially on media culture could never be complete without bringing up Madonna. She can be discussed in terms of feminism, ideology, hegemony and commercialism as seen in both Kaplan's as well as in John Fiske's article on British Cultural Studies. In order to properly explain how the â€Å"Madonna Phenomenon† has become such an important concept in media studies, one must look first at how influential MTV (music television) has become in the last decade. MTV addresses the â€Å"desires, fantasies, and anxieties† of young people(Kaplan 270) who have, like myself, grown up in a decade when all the traditional institutions and theories that were always respected, are being questioned. It has become the center of discussions of many young people who have grown up idolizing the figures shown on the network. MTV is a culture in itself. With it's own news, fashion and music programs it can easily be the considered the basis for the formation of thought of an entire generation. The images depicted in music videos, of androgynous stars and situations have aided in rendering the clear line between the genders rather blurry. This makes MTV an important aspect in the study of post-modern theories. Videos are often quite abstract and it is hard to figure out their true meanings. Unlike other television programming, videos are usually not made up of clear parts or scenes which produce an easily identifiable and readable image... ...nd in particular those in music videos) quite differently. I would see them,, as I had in the past as victims of the dominant ideology and the patriarchal society which we live in. Madonna proves that women can fight against the regulations which are forced onto women: that if they are sexual beings than they are nothing more than sex symbols, and that society determines how women are portrayed on television. If I could go as far as to describe Madonna in one word it would be â€Å" strong†. I not only enjoy her work but admire her ability to do what she feels like doing, even if she completely disregards society's definitions of decency. She is one of the few women in history who has never asked others to accept or like what she does. To conclude I would like to quote Madonna herself in order to demonstrate her atypical way of thinking which has brought her such undeniable success: â€Å"Poor is the man whose pleasures depend on the permission of another† -Madonna â€Å"Justify my Love†

Profound Secret and Mystery in A Tale of Two Cities Essay -- Tale Two

Profound Secret and Mystery in A Tale of Two Cities The twists and turns of Charles Dickens's classic novel, A Tale of Two Cities, lead the reader from a quiet beginning to a violently shocking climax, after introducing dozens of complex characters and two very different plots that converge with a sickening crash of La Guillotine. Many of the characters in the story appear to be one-sided in the beginning, but as the plot continues, it reveals that "every human creature is constituted to be that profound secret and mystery to every other," as Dickens stated. His characters change and develop over the course of the book as Dickens contrasts what they appear to be and what they really are, revealing that no one can ever be completely understood - maybe not even by himself. Almost everyone has heard that you shouldn't judge a book by its cover, but one of Dickens's characters in A Tale of Two Cities had obviously never received this advice. When Madame Defarge came after Lucie, little Lucie and Doctor Manette in their temporary home in Paris, she probably expected to get what she wanted easily and quickly. She definitely didn't expect to be met with a great resistance from a single Englishwoman. When Miss Pross stopped Madame Defarge from entering Lucie's room, Madame Defarge discovered that "this was a courage that [she] so little comprehended as to mistake for weakness." Pross was a complete enigma to Madame Defarge - and this proved to be Defarge's downfall. Even though Madame Defarge had been in dozens of bloody skirmishes in the streets of Paris, her life was ironically ended when she underestimated a single desperate and determined English... ...ave Lucie, and finally his true nature shows itself when he says, "It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to than I have ever known." Sydney gave up his life for the happiness of someone he loved, after a lifetime of caring for nobody and living in self-contempt. Madame Defarge reveals herself as a ruthless killer, after being portrayed as a silent, harmless knitting-woman. And Miss Pross proves herself an unconquerable force after being introduced as a silly, comic character. These three characters show that nobody can truly be completely understood by another, and sometimes the strongest character traits are brought out under extreme circumstances, whether it is the best of times, the worst of times, the season of Light, or the season of Darkness.

Death of a Salesman Character Development Essay :: essays papers

Death of a Salesman Character Development Essay A person’s attitude is mostly what everyone around him or her will view them as. From this they can tell many things. Whether it is if the person is funny or down to earth or even irresponsible. Many times people change personalities often and they would be classified as being a dynamic type of person. A person who is doesn’t change is classified as being a static character. Willy, from Death of a Salesman written by Arthur Miller, is a static character for his inability to grasp reality, his poor parenting and his constant lying to his wife. Foremost, Willy has a problem with his inability to grasp reality. As he grows older his mind is starting to slip. For example, when he talks to the woman and his brother Ben. Throughout the story, Willy dreams of talking to the woman, because the woman is a person that he was dating in when he went to Boston. He was cheating behind his wife’s back. Willy basically uses her as a scapegoat when he’s hallucinating about her. He blames all of his problems on the woman. For instance Willy says, â€Å" Cause you do†¦ There’s so much I want to make for.† (38) This is the evidence right here. Also he dreams about his brother Ben. Willy wishes could be more like his brother who has just passed away a couple of months previously to the story. He also wishes he didn’t have to work and could be rich like Ben. He respects Ben for not really working and making a lot of money. Another example of Willy’s hallucinations are when he says,â€Å" How a re you all?† (45) This occurs when Willy is talking with Charley and he starts thinking about Ben. Willy’s inability to grasp reality never changed throughout the story. Willy also has very poor parenting skills. He has two children Biff and Happy. Willy excuses Biff for a lot of events when he was younger. If Biff stole something, Willy just brushes it off and says that is was no big deal. He didn’t even care when Biff failed math and did not graduate from high school. He measured success in how many people you knew not what your grades are. In one breath Willy would say that Biff is lazy and then in the next say he’s not.

Engaging Strategy Essay

Introduction This paper will focus on constructing a strategy to engage and build rapport with a particular client on the provided vignette. The task is to navigate through obstacles that may arise that are unique to his characteristics including lack of information and limited research. To overcome these barriers of building rapport, the clinician must identify the client’s strengths and struggles as well as research scholarly literature on the client’s characteristics that are significantly different than the clinician’s to engage with and benefit the client’s session. Major Obstacles The major obstacles engaging with this particular client is the apparent lack of research on approaching a gay client with cultural competency, especially individuals who are intersected with other minority groups, in this case being Jewish as well as an older adult. According to Eubank-Carter, Curckell, and Goldfried (2005), as of 2003, only 54% of LGB-related articles have been based on empirical research and even less research addressing LGB people of color at a mere 12%. The lack of research on the client’s identity as a gay male poses as an obstacle as the clinician is a straight female, forming a barrier into building rapport on the basis of showing empathy and being relatable. According to Hepworth, Rooney, Rooney, Strom-Gottfried, and Larsen (2013), building rapport with a client enables clients to gain trust in the helpful intent and goodwill of the social worker†¦Ã¢â‚¬  and further emphasizes, â€Å"cultural factors and language  differences compound potenti al barriers to rapport even further (pg. 47). The multiple cultural differences between the clinician and client acts as a barrier to building rapport as well as connecting the client with connection to resources to fulfill his request. Adding to the lack of research on the client’s sexual orientation, he also identifies as a Jewish American, which may be a sensitive topic in building rapport, because it is unknown if he identifies ethnically, religiously, both or none. According to Faulkner &Hecht (2010), for Jewish-American LGBTQ individuals, a significant issue that has been identified relates to the disclosure of their intersectional identity being a â€Å"twin threats of negative attitudes toward LGBTQ individuals and anti-Semitism† in which negative stigma towards LGBTQ identity was reinforced in Judaism, leaving those identifying as gay to conceal their sexual orientation and emphasizing their Jewish identity to avoid threats (Introduction section, pg. 830). This poses the delicate question of where the clie nt has a support system, as upon first impression, it will appear blurred. Finally regarding the supervisor’s concern of the client being in an Intimate Partner Violence (IPV) relationship with his partner, the lack of research on same-sex couples, specifically males, issues that may become an obstacle include the clinician subconsciously viewing the issue through a heterocentric lens. Not only is research lacking on LGBTQ in general, especially with IPV, there is lack of training on how to approach cliental for clinicians who were brought up in a heterocentric majority society. This is not surprising as out of a study of 108 clinical and counseling graduate students, the majority stated they felt unprepared to work with LGBTQ clients (Eubank-Carter et al 2005, pg. 2) (check citation). Although resources are available for LGBTQ clients to be self sufficient, because of these issues mentioned above, they are limited. Countertransference With this client, I struggled with countertransference in terms of past experience and projective identification. This is not my first encounter with an older, gay client applying for low-income housing and the past client sadly faced discrimination by those running and living in the facilities. I am also aware although 22 states have passed laws prohibiting  discrimination against sexual orientation in private or public housing, those who hold authority in these areas can refuse services to LGBTQ clients without legal reasoning (Hillman 2014, pg. 272). The past client faced this situation and this knowledge could affect my ability to not give an attitude that Joseph will automatically face the same result, thus affecting my ability to develop a proper relationship as clinician and client. Although this is a secondary concern to suspicion of IPV that takes priority, it is still relevant as it maybe revisited later, thus creating another obstacle to building rapport. Scholarly Liter ature Eubanks-Carter, Burckell & Goldfried’s article (2005) worked as a general guidebook for the clinician. It emphasized, â€Å"Our LGB clients are not only gay, lesbian and bisexual men and women; they are members of families, professions, and communities. Our goal is to affirm not only their sexual orientation, but their entire identity† (Eubanks-Carter et al, 2005, pg. 9). This was a reminder to learn to be culturally competent towards the client for more than just his sexual orientation, but as a whole with his other intersectional identities. Hillmans’ article (2014) covered the perspective of working with the client through the lens that he is gay and an older adult in his 70s. One important concept is point out that he grew up in an era where homosexuality in American was highly discriminated. According to Hillman (2014), the 1950s were a time when President Eisenhower issued 1953’s Executive Order #10450 ordering â€Å"homosexuals to be fired from government jobs† and McCarthy in 1954 included homosexuals in the group of â€Å"subversive elements†, (Historical and Cohort Effects, pg. 270). The client may still have negative feelings regarding homophobia from the past, thus it is imperative for the clinician to remain vigilant of her attitude and countertransference. Seelau & Seelau’s article (2005) gave insight as to why the client, if involved in an IPV relationship, maybe reluctant to report. According to research, â€Å"police are reportedly less likely to intervene in domestic violence cases that involve gay or lesbian couples, perhaps due to sexual prejudice (i.e., homophobia) or gender role-stereotypes that women cannot be  abusers and men cannot be abused (Seelau et al, 2005, pg. 364). It is important for the clinician to keep note of this fact as the client may have distrust for law enforcement, thus keeping the abuse a secret.

Air France Internet Marketing

Air France‘s Case You have just been hired by Rob Griffin to help him better understand the effectiveness of Air France’s online sponsored search efforts. He has requested answers to the following questions: 1. Please calculate the effectiveness of each of Air France’s marketing campaigns across the 7 different publishers categories (3 points). Publishers| Avg. Cost per clicks| Tot. Clicks| Media Costs| Tot. Bookings| Tot. Revenue| Net Revenue| Net Rev per Cost | Avg. of Sales per Click %| Avg. of Trans. Conv. %| Yahoo-US| 2| 45,598 | $46,198| 662 | $882,289| $836,091| 18| 1. 5%| 183%| MSN-Global| 2. 15| 11,217 | $12,160| 129 | $145,524| $133,364| 11| 1. 15%| 113%| MSN-US| 2. 87| 10,808 | $16,098| 140 | $181,550| $165,451| 10| 1. 30%| 73%| Google-Global| 2. 22| 72,895 | $120,947| 797 | $929,550| $808,603| 7| 1. 09%| 43%| Google-US| 2. 38| 192,109 | $353,641| 1,550 | $1,745,482| $1,391,841| 4| 0. 81%| 41%|Overture-Global| 0. 8| 60,899 | $64,296| 372 | $430,085| $36 5,789| 6| 0. 61%| 24%| Overture-US| 0. 76| 119,323 | $141,976| 289 | $347,433| $205,457| 1| 0. 24%| 9%| Grand Total| 1. 9| 512,849 | $755,316| 3,939 | $4,661,913| $3,906,597| 5| 0. 77%| 57%| Based on the data above, we can see that: a. Yahoo-US leads for the most effective marketing campaign among 7 publishers based on the total net revenue per cost, Yahoo-US got the biggest value, 18, it means that every $1 that Air France spent they will receive $18 from their investment. The average of transaction conversion and average of sales per click of Yahoo-US also leads amongst the other publishers. b. Google-US got the biggest of total net revenue from the marketing campaign, almost US$1. million, and also had the biggest total booking number.But our opinion is, Google US did not do the marketing very effective, the money for the media costs that they spent are the biggest amongst the other publishers, and the total net revenue per cost ratio is only 4. c. Overture-US is the most ineffec tive in doing Air France marketing campaign, even though the average costs per click of Overture-US is the lowest, but the total clicks is the highest, it ranked the second highest amongst the other publishers, so it makes media cost of Overture-US igh and the total booking from the clicks is not in a good value, so we think that Overture-US have to improve their its campaign of Air France. 2. Should Media Contacts recommend the same exact strategy for Air France across all search engine publishers? Or would it be more effective to tailor each publisher strategy to maximize ROI (Please provide support for your answer) (3 points) . From our analysis with the data provided by DoubleClick. Inc. , publishers have their own strong point to focus on in order to maximize their net revenue and tailor strategy for each publisher will be the best option.Below, we will explain publisher’s performance in term of the following points: * Campaign All of the publishers earn lot of revenues from their â€Å"Air France Branded† campaign with modest click charges on average of $1. 82 and maximum clicks of 106,153 from Google-US, while â€Å"Business Class† campaign is not really productive to gain revenue as publishers lose money on this campaign. Click charges for â€Å"Business Class† campaign is ranged between $3. 76 (Yahoo-US) and $5. 39 (MSN-US) per click. Geo Targeted local search campaign has potential in using Google-US service.For example, In New York City, Google-US can get total of 3,167 clicks with 1. 39% transaction conversion rate. Compare with â€Å"Paris & France Term† campaign, it only gets 0. 35% transaction conversion rate with 29,039 clicks. In Contrast, Yahoo revenue for its Geo Target campaign is very low and loses money in 10 out of 13 cities in US. * Keyword Keywords that consist of â€Å"Air France† word are convincingly gaining more revenues than other keywords across all publishers. Google-US earns from th e â€Å"Air France brand†, but losing money on bidding European cities keyword like â€Å"Lyon†, â€Å"Bordeaux†, andâ€Å"Rome†.The use of phrase keywords also contributes to number of bookings like the phrase â€Å"DC to France Sale† which have the highest conversion rate compare to others. Different with Google, Yahoo has moderately earned more income from the words of city such as Florence, Paris and Rome. This may be resulted from the difference search methods that Yahoo mainly focuses on web contents keywords. Overture more likely to gain revenue in words that relate with cities in eastern part of Europe like Athens, Tunis, Amman. Overture loses money on broad unspecific words.Thus, Overture should focus on the exact keywords which have connection with flight and travel to eastern part of Europe. MSN-US and MSN-Global costs mainly derived from phrase keywords except â€Å"Air France Brand† keywords. For example, phrase keyword of †Å"travel to France† generates moderate number of 346 clicks, but none of the clicks succeed in sales conversion. Another example is â€Å"flights to Paris†, other publishers succeed in booking of positive net revenue with the keywords, while MSN-US and MSN-Global lose money. * Broad and focus keyword Broad keyword usually gains many clicks from the campaigns.By analyzing publishers’ performance data, we concluded that Yahoo-US, Overture-Global, MSN-US and MSN-Global are publishers that have strength in broad campaign keywords. Number of clicks for broad keywords represents minimum 90% of total clicks and generates higher transaction conversion rate than focus keywords. Google-US and Google-Global also have a huge clicks gained from broad keyword campaigns on the average of 74% and gain more revenues than focus keywords, but the transaction conversion rate is lower than that of their campaign have.Although broad keywords gain many clicks for its ads, it doesn†™t guarantee the increase of sales. 3. Based on your analyses, who do you feel are the most appropriate target customers upon whom Air France should focus their acquisition efforts (again, please provide clear justification for your answer) (2 points) Due to several reason related to market modification and AirFrance partnership, we can support that Business customer segment would be the most important target market.Indeed, because of the development of new low fare companies, the value proposition among the competition changed and gave another offer to the consumers. Ryanair by providing cheap price ticket attracted an important part of the price sensitive customers who use to travel with previous oligopolistic offer with higher price. The business customers are less sensitive to the price, because of less changing (except in case of travelling budget restriction), contracts and promotion with big companies. Ryanair, Irish company, was focused on intern European flight, taking ca re of 26 different destinations.According to Exhibit1, AirFrance first market was Europe thenit was followed by the North American Market. The mix of price sensitive loss market and intern European market loss pushed AirFrance to work more on its flight between Europe and other continent (Transcontinental flights). International and Transcontinental travelers are highly interesting target market. Therefore it is also important to specify this segment. Indeed, it should be the higher class, service and security sensitive customers.AirFrance provides a premium service compared to the competition. Based on our analysis, there is no or few people outside of USA (Google Global: Europe, Asia, Africa) making AirFrance generating net income for European keywords (Greece, Florence, Paris). The American providers, Yahoo-US and Google-US, are the biggest revenue generator compared to Global (Yahoo-Global and Google-Global), by the same time Appendix 1 shows that American customers are not pric e sensitive and will generate less profits for â€Å"cheapâ€Å" keywords.The partnership with L’Avion for business travelers between Paris and Newark (NewYork) was a logical result of the AirFrance marketing situation. Through customer base, AirFrance kept a stable business customer amount and lost a significant part of its price sensitive customers who finally shifted to other low-fareairlines. Appendix 1 Publisher Name| Avg. Cost per clicks2| Tot. Clicks| Media Costs| Tot. Bookings| Tot. Revenue| Tot. Net Revenue| Tot. Net Rev per Cost | Google – US| $2. 45 | 10479| $24,104. 59 | 33| $25,287| $1,182. 06| 0 | Google – Global| $2. 43 | 3465| $7,052. 0 | 20| $19,180| $12,127. 35| 2 | Overture – Global| $0. 72 | 1892| $1,538. 15 | 10| $15,207| $13,669. 20| 9 | Yahoo – US| $2. 33 | 1474| $3,786. 91 | 7| $7,057| $3,269. 79| 1 | Overture – US| $0. 78 | 6883| $6,774. 70 | 9| $10,230| $3,455. 05| 1 | MSN – Global| $3. 46 | 50| $174. 87 | 0| $0| -$174. 87| (1)| MSN – US| $4. 25 | 77| $252. 69 | 0| $0| -$252. 69| (1)| Grand Total| $2. 09 | 24320| $43,684. 81 | 79| $76,961| $33,275. 89| 1 | 4. Based on your answer to Question 3, what B2B acquisition partners would your team recommend that Air France consider? 2 points) Based on our group analysis there are 3 types of B2B acquisition partners that Air France should consider doing partnership with which are Yahoo-US, L’Avion. First partner, Yahoo-US, based on our group analysis from question 1 out result shows that Yahoo-US has the highest return on investment (ROI), the lowest cost per click and the lowest cost per booking. This is a good choice for Air France to engage in partnership in order to get the best ROI while at the same time minimize their costs in ads.Not only that Air France can get a lot of ROI back but they also have a high possibility in getting more sales from the click of users. Therefore our group recommended Yahoo-US for Air France to c onsider. Second partner, L’Avion, as of our target customer from question number three our group focus on business travelers. L’Avion only provides business-class service between Paris International Airport and Newark International Airport. This can be link to with Ryanair partnership because as our group mentions before that Ryanair has not yet a flight to USA where Air France is offering this route.By partnering with each other, both Air France and Ryanair can enjoy their profit from these group of business travelers which Ryanair already have a lot of loyalty customer with them. For example, if the customer from Ryanair wants to fly to United State they can use Air France service where profits can be shared between these two Airlines. Therefore, as our group has mention above, we believed that by partnership with these B2B business would eventually increase benefit and contributes to gain good market growth with good profit toward Air France and its partnership comp anies.

Organizational Communications Strategy Essay

Leaders are responsible for motivating people to do their work effectively and achieve common objectives. Some believe leaders are born but some of the qualities can also be embedded in leaders through training and learning. Communication is the process when one person conveys thoughts or feelings to another individual or collection of people. The effectiveness of the communication process can be measured by message intended is equal to the message extracted. Feedback is essential for the communication process as this provides a response to on how successful we have been in transferring our message as originally intended. Teams focus on a collective style of working where the team members work together to achieve common goals. In teams the synergy level is positive, that is the performance of the team is greater than the individual efforts. The self managed teams discussed in this case are linked with empowerment, empowering employees enables them to participate better in team decision making processes. Leaders should facilitate and gain the trust of these teams rather than try to control and dictate to them. This allows instant action to be taken against a problem leading to valuable solutions. Communication is the back bone of an organization; it is one of the most important aspects required for the survival and success of the organization, whether the objective is dealing with corporate clients, employees or general public. The aim of the massage is to get across the Messages clearly, convincingly and to the relevant targeted audiences, Content that is delivered should be conveyed using the most effective and efficient channels, and a important aspect which is to be kept in mind is that Communications are customized to reflect cultural, and local diversity so it should be utilized accordingly for the betterment of the organization. Every thing done in the organization is through communication so it is a very significant element of any organization. The company I have chosen of the fortune 500 is FedEx the communication strategy is accordingly to the current trends in the business, I will emphasize on IT for the purpose of communication whether it be with in the organization or out side to customers, the internet will be used in fact for this purpose, as it is the most efficient and effective communication medium of present era. IT internal use it is a blessing as at present organization are moving toward paper less offices and e-mails are the best way to correspond and to Provide timely responses to all questions and feedback received. For external use website is a best source to attract new and maintain present customer as a large population of the world uses the WWW, for socializing, checking e-mails, browsing etc. using this medium will help FedEx in Developing focused, targeted communications at the right time to the correct audience, Communicate concise, pertinent, interesting content with a positive tone to cater the market. Website will be used for the purpose of providing a repository of business wide communications and questions and answers that is easily accessible to all FedEx concern employees. Another vital source I would use for my communication strategy will be the mobile phone, it has been growing rapidly at present and the cell phone has become one of the most vital means to convey messages, as the general public who use cell phones are addicted to it. We could target our customer by mobile massages which are used at present companies to attract customer, further the merge of the mobile and the internet has had a positive impact on the industry. Further, we could use other means of promoting their Internet marketing efforts offline like newsletters, direct mails, etc in order to reach more people nationally and internationally. The same tools can be used to promote not only the website but the company as a whole at the same time based on data gathered about customers online. Conduct online promotion using banner ads, e-newsletters, e-zines, etc. Since internet marketing is a new concept, those people who do go online may not be aware of exactly which companies have websites now. Therefore it would be a really effective idea right now to start placing banner ads on websites, there should be an overall increase in awareness of the use of Websites to interact with their customers online. I believe that the postal system is not very reliable but the usage of online advertisement can increase the interactivity and understanding of consumers and become more personalized. The World Wide Web has got billions of users with a great deal of attention from press and industry analysts. It’s got big names like Amazon and Yahoo which makes it sound even more intimidating to small businesses to use the Internet as a big part of their marketing solution. Like traditional advertising, Web marketing does not need a catchy slogan or striking images or animations. To get started, all one needs to do is state just the facts: who you are, what you sell, where you’re located, and other basic information. It does not cost a lot to fix mistakes, add new information or make other changes. That’s one source of anxiety absent in Web marketing. The same free tools used to develop web pages can be used to fix them, add to them or expand them. Today’s consumers rarely wait until they enter a store before they begin to develop a decision to purchase one brand over another. For most businesses this is one of the greatest opportunities of the Internet. By responding to the consumers’ need for information and providing them with the information they are looking for earlier in the sales cycle, a business of any size can develop the kind of branded relationship that at one time only corporations with large ad budgets could afford. To get maximum benefit one can blend conventional advertising with online advertising to further energize and empower the overall campaign and make it interactive. What is needed is creativity and imaginative thinking. There is no particular, sure-fire way of doing it right and there is hardly a code of conduct. That gives internet-advertising a lot of breathing space but also leaves no excuses for not being innovative. As I have mentioned above if we conduct a cost and benefit analysis it would portray more benefit than the cost, the major target market of this media are the corporate clients as they make up most of the market in using FedEx services, with this innovative medium we will attract new customer for our product as well, the stake holder are the employee, loyal customer, the management of FedEx etc. In order to cater cultural nuances of people from all over the world we will have website customized to match the particular countries culture, and we will endeavor to cater the worldwide culture accordingly for instance Take nudity, Many Mildest cultures are reluctant to displaying women’s skin, while Europeans are far more tolerant of public nudity than Americans, these cultural difference will be catered for the effectiveness of the organizational communications strategy. Culture is a very difficult term to define. However, certain people have gone on and defined culture well by saying that it is a ‘set of shared values, opinions and practices of a community or group of people. ’ (Definition of Culture) The importance of the understanding of a socio-cultural environment of any country is imperative to attaining business advantage and eventually translatable success. This understanding of socio-cultural environment is then translated effectively into business practices so that they appeal to the local crowd and create a positive image of the firm in their minds. (Cultural Barriers) In my opinion this organizational communications strategy will do wonders for the organization, I hope this strategy will be implemented for the betterment of the organization.

Classification

Bryce Langdon Professor Joliffe English 1301 17 October 2010 Smokers Smoking tobacco has been around for many thousands of years and cigarettes specifically have been around for a few thousand as well. Smoking can be split up into several classifications with three of the primary ones being those people who smoke to reduce tension, people who socially smoke and habit smokers. Regardless of the type of smoker a person is, smoking is an addiction and harmful not only to the smoker but to family members, coworkers and any other person who comes into contact with the second-hand smoke.Social Smokers. Casual smokers are those who typically do not inhale the cigarette smoke. They are not addicted to the nicotine. Some may think they are safe from the harm of a cigarette by â€Å"pretending† to smoke, but do not let this kind of smoking fool you. A person is still getting some of the affects of the smoke on top of other environmental toxins and second-hand smoke. Many times the casua l smoker is only compensating for something being in their hands and often times will turn into a regular smoker. Casual smokers often times smoke a lot more than he or she will publicly admit.Many regular smokers envy the casual smoker because they believe that they have better control over their addiction and can stop on a dime but the fact of the matter is that most casual smokers end up smoking for false pleasures, trying to feel like they did when they were non-smokers (QuitSmokinGuide. com, 2009). Smokes to Reduce Tension. A person who smokes to reduce tension uses the cigarette to manage negative effects, stressful situations and feelings of anger, fear, and anxiety. These type of smokers are often considered â€Å"light smokers† because life is full of stressful situations , hence the tension.Light smokers typically smoke between half a pack to one pack a day. Casual smokers easily slip into this smokes to reduce tension classification and often have been smokers, qui t, and taken up smoking once again, several times. Many light smokers could still benefit from products aimed at reducing nicotine addiction, like nicotine gum or counseling, however changing priorities and lifestyle often help these type of smokers kick their habit (Painter, 2009). Habit Smokers. According to the World Health Organization, an estimated 1. 3 billion people are smokers worldwide and smokers die an average fifteen years sooner than nonsmokers (Hawkins).For most habit smokers, smoking is not even enjoyable any more. People often have developed a behavioral pattern that causes them to light up as a response to a cue, for example a cup of coffee or getting into the car. Habit smokers can fall into the category of heavy to chain smokers who consume anywhere from two to more than three packs a day. When the habit smoker takes the steps necessary to quit smoking the possible withdrawal symptoms can be ugly but one must remember these are results from the person smoking not because they decided to stop.Such symptoms could include tingling or numbness in the arms and legs, severe headaches, diarrhea or constipation, and a overall uncomfortable feeling. CONCLUSION With several classifications of smokers, they are have similar characteristics for example they are cause lung damage. However, depending on the degree of smoker that a person is depends on how difficult it is going to be for the person to quit once they actually put their mind to it. No matter the classification, any person who quits smoking will be making a difference right away.A person’s taste and smell will get better, along with breathe smelling better, decrease in nasty cough, and more importantly add years onto the end of their life.Works Cited â€Å"Casual Smokers. † QuitSmokingGuide. com. 2009. Web. 19 Oct 2010. . Painter, K. â€Å"Your Health: Light smokers could need help quitting, too. † USA Today 16 November 2009: n. pag. Web. 19 Oct 2010. . â€Å"Smoking Cla ssification. † Projects for Students by Students. Oracle ThinkQuest, n. d.. Web. 19 Oct 2010. . â€Å"Types of Smokers (by Cigarette Consumption). † Nursing Research (n. d. ): n. pag. Web. 19 Oct 2010. .