The Role of Marketing Essay Example | Topics and Well Written Essays - 4500 words

The Role of Marketing - Essay Example The intimate, and inextricable, connection between organisational success and marketing, insofar as the primary objective of the former is to ensure the latter through the creation and maximization of well-targeted demand, is a historically undeniable reality, amply supported by a wealth of empirical evidence (Church, 1999). The undeniable centrality of marketing communication to organisational success functioned as the basis for the embrace of marketing by academia and the evolution of marketing as an academic field within management sciences (Cohen, 1966). Earlier perceptions of marketing as interchangeable with advertising, with the former being defined simply as a strategy to attract consumer interest in a product, have fundamentally changed. Marketing has, ever since the mid-1960s, been recognized as a complex methodology for the fulfilment of an organization's strategic objectives, insofar as sales, the expansion of market shares, and organisational growth are concerned. As such, and within the context of the aforementioned definition for marketing, the former evolved into a science embracing methodologies for market analysis and study; strategies for the identification of the most susceptible consumer groups/target audience; and countless theories on effective communication strategies and tools f or the engendering of consumer interest and product/service demand (Cohen, 1966; Dibb and Simkin, 1994). In other words, the increasing recognition of marketing as the key to organisational success has led to its embrace by academia and its subsequent evolution into a science,' designed to articulate a set of strategies, tools and methodologies as would ensure organisational success through marketing. There is no doubt that recent technological innovations in communication sciences, bordering on the revolutionary, have significantly redefined marketing strategies and media. Marketing has not only expanded beyond the local to embrace the global but marketing media and strategies have undergone revolutionary transformations consequent to the evolution of variant forms of electronic media, from the radio to the internet (Wehner, 2001). Marketing, as a communications strategy designed to inform consumers of the availability of particular products and persuade the market of the utility of these products, has evolved into integrated marketing.'

Hypothetical Essay Example | Topics and Well Written Essays - 500 words

Hypothetical - Essay Example A statute may prohibit a certain act, direct a certain act, formulate a declaration, or propose governmental instruments to aid society. In Nazi Germany, those written laws made it legal for the government to commit genocide against certain groups such as Jews, homosexuals and gypsies. But at the same time, after World War II ended, Nazis were prosecuted for those same acts, under the impression that they have violated â€Å"natural law.† Some of the acts should be considered illegal, irrespective of what a statute says, or when it does not reflect law and morality. Suchs acts come under this provision. 1. If Javier sued Energy-Auto Inc., Javier is the plaintiff and Energy-Auto Inc is the defendant. Javier can file the case in New York court. Javier incurred $100,000 in damages so he can file suit in federal court. â€Å"Federal court jurisdiction is limited to the types of cases listed in the Constitution and specifically provided for by Congress. For the most part, federal courts only hear cases in which the United States is a HYPERLINK "http://www.fjc.gov/federal/courts.nsf/page/800?opendocument" \l "parties" party; cases between citizens of different states if the amount in controversy exceeds $75,000 "diversityjurisdiction" and bankruptcy, copyright, patent, and maritime law cases† (Federal Judicial Center, n.d.). Federal court mainly handles these types of cases. State courts have wide jurisdiction, so the cases regarding individual people are most expected to be involved in state courts. For example robberies, broken agreements, traffic violations, and family disputes are generally tried in state courts. 2. Pahler v. Slayer: This case involves a civil proceedings brought by the parents of the murdered girl for illegal death naming the musical group Slayer and the companies, who encourage, market, record, and distribute their music under that name. This case mainly supplements the conversation of tort liability.   The case

Natural Resources and Energy Paper Essay Example | Topics and Well Written Essays - 500 words

Natural Resources and Energy Paper - Essay Example The use of fuel wood in both industrial and domestic use is a major contributor to desertification and reduction of the forest cover (Department of sustainability Environment, WaterPopulation and Communities, 2009, p. 23). Likewise, the increase of population puts pressure on the existing forests. Human population growth is a factor affecting forest cover across the world. Human population has grown to reach seven billion in 2008, which is exerting pressure on the forests and the agricultural land. The growth of population has affected some species of wildlife and plants making them endangered. For instance, some wildlife and plants have been considered extinct because of over-exploitation or encroachment on their natural habitat. Encroachment on the natural habitat of the plants and wildlife is a major concern in the conservation efforts across the world. In spite of the efforts to conserve the forests, challenges exist in the society on the best approaches to conservation and prote ction of the natural habitat. The demand for land for establishment of towns and cities due to population growth is alarming and the challenge is made worse by the increasing need for energy supply. The development of renewable energy sources is vital for the development of sustainable forests. It will reduce reliance of wood fuel and fossil fuel. In addition, it reduces air pollution by reducing carbon emission. The best form of energy is hydrogenation which involves the use of water to generate electricity. It is environmentally friendly and encourages protection and conservation of the forest. The energy is considered renewable and effective because it has zero carbon emission. The success of hydro-generation depends on the availability of the water and height. Other energy sources that are environmentally friendly include solar and wind energy (McGrath, 2009). Together with hydro energy, wind and solar energy should be

Direct　Marketing　Sales　and　Promotion Essay

Direct　Marketing　Sales　and　Promotion - Essay Example mpanies are at a dilemma as to how to increase their brand equity, operating within a business environment where most companies are focused on brand building and thus, strong brands are not necessarily a competitive advantage anymore. With the increased advertising clutter and shifting market demographics with highly fragmented consumer needs, the traditional dominance of mass media in todays, promotional strategy is declining. This essay aims to analyse the growth of Direct Marketing in today’s communicational mix and to identify both desired and unintended effects of direct marketing activities. The essay will further focus on the challenges in designing and deploying effective direct marketing campaigns, which are creative and exciting enough to compete with the overall advertising clutter competing for consumer attention. When considering the communication mix options available for marketers today, the highly developed communication industry coupled with the wide spread use of Internet has provided new means of interactive marketing such as web sites, online stores, and a host of other innovative and informative means such as CD Rom catalogues and Video screens in supermarkets, altering the traditional mix of promotional tools drastically. These wide choices have not only increased the reach of the communication mix but also reduced the cost per reach significantly. The biggest advantage of these new modes of communicational tools lies in being able to be highly focused and directed to the desired segment of consumers. Within these changes in promotional strategies, a notable development is the increased importance placed on direct marketing. Environmental forces such as political, economic, social and technological factors driving such growth of Direct Marketing is worth analysing in order to understand why direct marketing is becoming an increasingly popular mode of communicating with the consumers. More and more companies are embracing the paradigm shift

Distributed and Parallel Systems Term Paper Example | Topics and Well Written Essays - 2250 words

Distributed and Parallel Systems - Term Paper Example A parallel system is a computer with more than one processor for parallel processing. Although there are many kinds of parallel computers, they are basically distinguished by the kind of interconnection between processor, known as processing elements (PES), and the memory. One major way to classify parallel computers is based on their memory architectures. Shared memory based parallel computing systems have multiple processors that access all available memory as a global address space. Distributed system is a network of a set of asynchronously connected computing devices. Communication in DS is either through shared memory or through messages. In wide-spread distributed systems, work and information are physically distributed, implying that computing needs should be distributed. Along with improvement in response time, this system contributes to offering a local control over data. With this solid background of multiprocessor systems, parallel computing, distributed systems and shared memory; speed-up performance law such as the Amdahl's law was introduced to throw light on algorithm design for speed-up and operational efficiency of parallel system. Concurrency is another important factor which enables distributed systems to share memory; and to better understand its execution, Dining philosophers' algorithm Bully's algorithm and Logical clocks were introduced. 2. Amdahl's Law The memory organization of parallel system also has a profound impact on algorithm design. In systems in which memory

Comparative analysis of Employees' job satisfaction in pakistani Essay

Comparative analysis of Employees' job satisfaction in pakistani banking - Essay Example level of employees is not appropriately evaluated and rewarded by managers in Pakistan (Abbas et al., 2008, 435); in western countries the recognition of the value of employees seems to be problematic (Abromovitz, 1998, 175). Towards this direction, the identification and the presentation of facts that prove the value of employee performance should be characterized as an emergent need. However, the above assumption does not refer to all industrial sectors; in most of these sectors the role, the characteristics and the importance of employee satisfaction have been adequately addressed and related with the overall corporate strategy (Rasca, Deacon and Dumitrescu, 2008, p.535); there are also sectors, like the banking industry, where the importance of employee satisfaction has not been appropriately examined – further analysis is required (Jamshed Adil Halepota, 2007, p.1). In banking sector, employee satisfaction can lead to a series of a benefits for the organization involved; the increase of employee productivity, the improvement of the customer services, the development of coordination and cooperation within the organization and the increase of organizational performance – either in the short or the long term – are indicative benefits for the banks that focus on the development of employee satisfaction. Because of the value of employee satisfaction for the banking industry – as explained through the examples mentioned above – it is necessary that the various aspects of the specific concept are analytically explained and evaluated. The analysis of employee satisfaction in the banking industry could face many obstacles. An indicative one is the difference on the perceptions of managers on employee satisfaction; the development of policies for the increase of employees’ satisfaction can be considered as an emergent priority or just as a measure that needs to be included in the organizational strategic plan – among other plans. It is also possible that

Economic Issues Simulation Paper Essay Example for Free

Economic Issues Simulation Paper Essay The Castor Collins health plan is a health maintenance program (HMO) that was found in 1999 and has grown over the years. The company provides health insurance coverage through a system that involves a network of physicians and hospitals. Castor Collins Heath Plan uses the capitation model to fund its large distributed group of physicians and health care organizations. Castor Collins currently provides health care coverage to 100,000 subscribers and would like to increase their enrollees. It is the responsibility of the Vice President along with his most trusted advisers, Helen Feuerman, Chief Financial Officer, Jonathan Wilkes, Chief Medical Officer, and Adam Hunter, Executive Vice President, Planning and Development, to reach out to new clients; two in particular, E-Editors and Constructit. E-Editors The company E-Editors employs 1,600 individuals, 760 males and 840 females. The employee’s ages range from 35-54. Most of the employees with E-Editors are married so they will need to provide an affordable health care plan for their families. Looking at the kind of work involved for most of the employee’s, Castor Collins found that many of the individuals have a sedentary position. In fact, ninety-five percent of the employees at E-Editors have a position that requires long hours of sitting in front of a computer; the remaining five percent of the employees have positions that require physical activity. A thorough health screening was conducted by Castor Collins. Their findings were as followed, most of the employees who have sedentary positions had problems with their vision. Twenty two percent of the employees had no history of health issues. Twenty six percent of the employees are smokers, most of them revealing that they are considered heavy smokers, although none of employees that smoke reported any respiratory complications. The remaining forty- five percent of the employees are obese. Interestingly, the obesity is due to a sedentary job, poor eating habits, and little to no physical activity. These populations of employees are at risk for severe health complications and diseases. Constructit Constructit has 1,000 employees; 550 being male and 450 are females. The age group ranges from 26-42, and sixty percent of the employees are married. Fifty three percent of the employees have positions that require physical activity. Thirty-two percent of this group has high activity positions and twenty five percent have moderate activity positions. The remaining forty three percent of the employees have sedentary positions. The result from this groups health screening are as followed, thirty-eight percent of the employees have no preexisting health issues and are in good physical health. Ten percent of the employees are smokers. Thirty nine percent of the employees are considered obese, which is a high obesity rate. Some of the illnesses that were reported are digestive disorders, respiratory diseases, injuries, and allergies. Analysis of both groups It is Castor Collins job to find suitable health care plans that will benefit both companies, employees, and Castor Collins while keeping in mind to make it affordable and beneficial to all. They will need to evaluate the potential risks and assess the cost of premiums for both. All members of the team determined the best way for deciding would be best conducted by using the cost-benefit analysis system. â€Å"The cost-benefit analysis (CBA) is a set of techniques for assisting in the making of decisions that translates all relevant concerns into market (dollar) terms† (Gertzen Allen, 2007). The team must first consider the age, gender, and profiles of all employees. Secondly, decide the potential health risks, calculate premium and profit. Thirdly, decide what services will be covered and co-payments for these health plans. When taking into consideration the different health profiles of all employees’ obesity seemed to be an issue for both. This alone makes the population at high risk for health issues associated with obesity such as; heart diseases, strokes, and diabetes. E-editors seem to have a higher percentage of obesity and smokers putting them at a much higher risk with health issues. Outcome After evaluating the cost and benefits that go along with providing health insurance coverage to both E-Editors and Constructit, Castor Collins financial team decided that they would only be able to provide health insurance coverage to Constructit and not E-Editors. The reason for this decision is E-Editors have a higher percentage of employees that are at risk for developing chronic diseases. The team went ahead and presented an offer to Constructit and their employees. Castor Collins can offer their employees the Castor Standard plan, which the premium to be charged will be $3,428.00. The reasoning behind choosing this plan over the Castor Enhanced and the Castor Enhanced Minor is the premiums for each employee would be significantly lower than the Enhanced and Enhance Minor plans even though each employee was willing to pay a maximum of $4,000 for their annual premium. Also, Castor Standard does not cover preexisting health conditions, so this would be a low risk investment. Preexisting conditions can cost a company thousands of dollars and in the end not be beneficial to the company’s profits. If Castor Collins were to contemplate preexisting conditions a much higher premium may have to be considered. This is an advantage that can help keep the annual premiums down and still provide many other health coverage services. The premiums that Castor Collins will charge the employees at Constructit are much lower than anticipated, which means a lower profit return. This group is considered a lower health risk group so increasing premiums could create a possibility to make greater returns, but the outcome is still fitting. Conclusion Many hours of planning and development were considered for the final decision of adding Constructit and not E-editors as a client. The team made this decision by utilizing the CBA method and determining that Constructit would be low risk to provide health coverage too. The plan that was chosen Castor Standard will have a lower return but in the long run be beneficial to Castor Collins. The employees at Constructit will be able to afford the health coverage plan and look towards the future knowing they are insured and covered for any emergencies without draining the wallet. Castor Collins and Constructit will begin a rewarding journey that will benefit both companies in the end. The team based this decision on considering all the  necessary health profiles, risks, and premiums and comparing all of the facts between both companies. Reference Getzen, T. E., Moore, J. (2007). Health Care Economics: Principles and tools for the Health Care Industry. Hoboken,, NJ: John Wiley Sons, Inc.