Nightmare on Wazir Street Essay Example for Free

Nightmare on Wazir Street Essay The newsletter â€Å"Nightmare on Wazir Street† describes four combat nightmares for those who are going to be actively involved in destroying and deploying the US enemies. Avoid the obvious, set the conditions, don’t make fatal assumptions, and use all the advantages to destroy enemies are the key guidelines of the newsletter. The soldiers were sent to Iraq, where they saw Baghdad hot and terribly crowded. A mess of houses, people and goods was seen everywhere. Iraqis were aware of the constant possibility to meet violent death, but they continued doing their businesses and going wherever they had to. Traffic laws seemed neglected or ignored and, thus, the traffic was congested. Wazir Street was described as â€Å"pretty much indistinguishable from any other street except for the huge green domed mosque on the southern edge of the market area†. (p. 1) All the nightmares occurred in the same place and with the same characters. The first nightmare â€Å"Avoid the Obvious† provides four recommendations how to destroy enemies with no showed skills. In other words, the author calls for being attentive and not doing obvious things when fighting enemies. Firstly, open route for attack doesn’t mean that you can easily attack as the enemy is thinking of attacking and killing you as well. Secondly, all the ways to escape should be blocked for enemies meaning you should isolate the objective. Thirdly, you should make the enemy react because it will give you an opportunity to make him pay for his actions. The author writes, â€Å"I had only provided the enemy the problem, which he readily solved†. (p. 9) It means that a soldier is required to create a situation, in which all the outcomes are equally bad for the enemy. Finally, leading is very important for successful outcome because leading suggests controlling your men and guiding their efforts in necessary direction. Controlling yourself will result in better controlled soldiers. The author explains that â€Å"my anger and desire to kill the enemy who had killed my soldier got more of us killed†. (p. 9) The second nightmare â€Å"Set the Conditions† describes the situation occurred when Madden was waving to narrator. All the gates on the Wazir Street were closed except the one, and the narrator found it strange. He argued that only a foul would enter them. After the satiation was resolved, the author drew several hard lessons from it. For example, he says that enemies might be aware of using the ladders to climb the walls. Further, getting ready to fight is important because it sets the overall direction of the future combat. You should not leap into enemy’s kill zone as it will be difficult to suppress him. Thus, war can’t be viewed as timed event. Finally, the narrator recommends remembering â€Å"that you will react the way you trained to react†. (p. 14) The third nightmare â€Å"Don’t Make Fatal Assumption† continues drawing hard lessons from conflicting situations. The narrator stresses that suppressive fire works, and the chances not to be killed significantly increase. He continues that â€Å"unless the enemy is forced to have his head down or distracted, he can still shoot†. (p. 18) Further, you should always keep in mind that enemy may have depth to his defense. If you are trained to do something, it doesn’t mean you should always do that. The fourth nightmare â€Å"War is Not Fair: Use All the Advantages Available to Kill the Enemy† provides final hard lessons. The enemies are provided with the options to surrender, to escape and to fight. The narrator concludes that war should not be viewed as a sport. Instead, it is a team effort. Moreover, war is unfair meaning that you should use all the available advantages not to be killed. The most important recommendation is to grasp the initiative, to grasp what the enemies are very likely to do. The narrator concludes that the enemy is trained to study you, as well as you are trained to study him.

Digi Telecommunications Sdn

Digi Telecommunications Sdn If there is one defining story in the technology world today, it is most likely the explosive growth of mobile communications. It is more well known that there are more mobile handsets than personal computers and that each of them has more computing power than the NASA computers that placed a man on the moon. This trend is connecting people from all around and across the world and acting as a great leveler as people are able to communicate and collaborate more seamlessly. Leading this trend in Malaysia would be Digi Telecommunications Sdn. Bhd. is a mobile service provider and provides wireless telecommunications services. The company is owned by Telenor ASA of Norway with 49%. On 24 May 1995 DiGi became the first Telco in Malaysia to launch and operate a fully digital cellular network. The company was formerly known as Mutiara Telecommunications Sdn Bhd but changed its name to Digi Telecommunications Sdn Bhd in January 1999. Digi Telecommunications Sdn Bhd was founded in 1995 and bs ed in Shah Alam, Malaysia. Digi Telecommunications Sdn Bhd operates as a subsidiary of DiGi.Com Berhad. Right now, DiGi is listed on the Bursa Malaysia under the Infrastructure category. DiGi Telecommunications Sdn. Bhd. Company provides a variety or broad of mobile communication services. These services include data services to individual and corporate customers, voice under their prepaid plans postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services. Digi faced challenges understanding the status of opportunities, inputting data manually into multiple systems, tracking proposal approval status and lines activation status, and tracking the success of marketing campaigns. Other challenge faced by Digi would be its directly and indirectly competitors. Competitors which compete directly with Digi are Maxis, Celcom, and U Mobile. DiGi also competes indirectly with broadband services provider such as TM, P1, Redtone, Amax. 3.0 Situation analysis 3.1 General Environment Analysis Political Strong Malaysian Government support: In 2007, Malaysian government has set to achieve 50% Malaysian household with both wired and wireless mobile broadband penetration by the end of 2010. In order to aid service providers further, the government rolls out supplies of broadband infrastructure and services throughout Malaysia. Plus, they also aggressively generate continuous demand in 3 aspects which are awareness, attractiveness and affordability. Malaysian Government discourages the usage of cell phone among school kids: In the year of 2006, Malaysian government banned the usage of cell phone among kids in nationwide school even included the fully residential schools. The decision was taken after many groups especially parents and teachers expressed their concern that allowing the handheld tool to be used by students while in schools could lead to a lot of problems such as affecting students performance in class. Social Influx of foreign worker: Traditionally, Maxis and Celcom have neglected to provide mobile services for this segment on the assumption that foreign workers are unable to afford them. DiGi entered this full of opportunity yet neglected segment after discovering that these migrants were willing to pay for communications to connect with their loved ones back home if they were offered affordable packages without any extras and make it their stronghold. Foreign workers are important in expanding Malaysias economy as they are the ones who willing to work for long hours but only receiving minimum pay. Foreign workers will be willing to work in Malaysia if they could contact their loved ones and family anytime with low cost. Higher standard living among Malaysians: Malaysians are able to enjoy the high-tech tele communication provided. Whether it is to be in touch with their loved ones or family. Communications has improved skills and knowledge among the Malaysian citizens. Globalization The world is now borderless where by economic openness and growing interdependence between countries had spur on increase in movements of people, goods and services. Increasing in Malaysias GDP: The communications and multimedia industry contributed 6.1% in term of revenue to Malaysias GDP. While in 2009, this industry generate about RM40 billion. For 2nd Quarter of 2010, the communication sub-sector registered 8.4% growth, mainly attributed to greater usage of cellular, broadband and 3G services. Economics Offering lower price packages: As economic downturn or during recession, Digi always offer the lowest price compared to its two competitors which are Maxis and Celcom. Therefore, even in the worst economic position, Digi will not lose its market share but more users are switching to Digi for its attracting benefits. Technology Continuous technological advancement in wired and wireless telecommunication: The creation of short messaging service (SMS), multimedia messaging service (MMS), GRPS, and 3G. Demographic Population: With the help of telecommunication services, population in certain areas will be expanding as people are safe to move around since there is a way to communicate with each other. Immigrants who came to Malaysia are able to get in touch with their hometown. Physical The packages offered: There are so many promotions and cheap packages offer by Digi so that people are able to get in touch with each other without paying a large sum of amount. These benefits attracted some populations like students and people with lower salary as promotions offered by Digi could save up money. 3.2 Porters Five Forces Analysis Porters five forces is a framework for the industry analysis and business strategy development that introduced by Michael E. Porter of Harvard Business School in 1979. This theory normally uses to determine the competitive intensity of an organization the overall industry profitability. Therefore, a business has to understand its position in the industry in order to create competitive advantages. There are 5 elements under Porters five forces which are new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products, and lastly intensity of rivalry among competitors. In telecommunication industry, Digi faces a very stiff competition which come from the main competitor Maxis and Celcom. From the aspect of new entrants, we can see that the capital require to enter this industry is very high, therefore this telecommunication industry is basically owned by 3 big companies. From the perspective of government policy and regulation, The National Telecommunication Policy encourages a healthy and orderly competition. The telecommunications sector has been opened to competition where basic infrastructure and telecommunications services are operated by private enterprises in order to provide a better quality services. In this sector, consumers have a low switching cost between these mobile telecommunication companies. Overall, we can consider a threat to new entrants is medium level. The second element in Porters 5 forces is bargaining power of buyers. In this industry, the bargaining powers of buyers are increasing in these few years. Most of the people need this mobile telecommunication service. Consumers purchase a large portion of industrys total output. Other than that, the switching cost between these companies is very low. Lastly, it is clear to see that the product between Digi and maxis is actually undifferentiated or standardized. Consumers who do not satisfy with the services from Digi can easily switch to other companies. Through these indications above, we can conclude that the bargaining power of buyers is very high. The next element is threat of substitute products. The substitute products may simply increase competition in an industry. When Maxis launch a new package to the market, Digi revenue will decrease due to the stress from its competitors. Therefore, Digi has to introduce some new services to attract consumer attention back. The products in this mobile telecommunication industry is actually undifferentiated, therefore, the threat of substitute products is high. The fourth element is intensity of rivalry among competitors which refer to the major determinant of the competitiveness of the industry. As mentioned earlier, Digi faces a very stiff competition in this sector by equally balance competitors especially Maxis. Basically, the products between these companies are lack of differentiation and the switching cost is low. In order to pursuit an advantage over its rivals, Digi company always adopt some new strategies on changing price and launch a cheaper package such as Digi campus to its users to make sure their customers maintain loyalty to the company. As an overall, level of rivalry that Digi faces can be concluding as high level. The last element in this theory is the bargaining power of suppliers. The bargaining power of suppliers can consists as high because most of the equipment that used to build tower cannot be sources locally, it is highly depend to export from other country. Because of the equipment is unique especially Global System for Mobile Communication (GSM), so most of them are imported from other countries. There are only a few suppliers for Digi and the switching cost of Digi to change to another supplier is quite high. 3.3 Descriptive for key stakeholder In term of organizations, DiGi is doing well in preserving the environment, which was being supported and recognized by peoples that all around the world. This may help in improving their brand name and can be a part of advertising strategies too. For example, On 3 June of 2010, DiGi had donated a total of RM98, 211 to WWF-Malaysia to reforest, which is up to 12 hectares of degraded forest as part of the Kinabatangan Corridor of Life (K-CoL) reforestation project. The fund was collected under the four month DiGi Postpaid e-Billing that derived from DiGis Minus campaign, which was started from December 2009 to March 2010. For each postpaid the customer who paid for the electronic billing, which is so called e-billing, DiGi donated Rm3 for the reforestation project. Although it only Rm3, but each contribution of RM3 can help to reforest an area equal to the size of 75 pieces of postpaid bill envelopes placed side-by-side, which is about 3 square meters. In short, the e-billing campaign was one of the activities that being carried out to reduce the paper usage. This is the main purpose that DiGis Deep Green ambition for minimising the environment impact. This is proven as DiGi always try to reduce their carbon footprints; they keep on encouraging customers make payment through e-billing, moreover, they also reduced the packaging and the size of the DiGi reload cards and the SIM packs. Last but not least, DiGi also provides a total paperless personal accident insurance, which the whole procedures will be done through the mobile phone. Besides, DiGi launched the campaign of Yellow Coverage Fellow through a series of television commercials. Originally called Yellow Man, until renamed by DiGis marketing team as YCF. It entitled with the DiGi Yellow, and DiGis WIDEST Coverage always with you. The theme song is I Will Follow You. Obviously the public response to the campaign was very positive. This is because I Will Follow You had become a phrase among the Malaysian public. In term of Product, the products and the services that provided by DiGi is well known by all the peoples around the worlds and is attracting the subscribers to be one of the DiGi users. DiGi is the first to operate the full cellular network and is the first to operate their cellular network in Sabah and Sarawak Besides, DiGi is the First operator in Asia to be part of the International Roaming Platform and to launch the use of the dual-band mobile phones. On the year 1997, DiGi be the first telcomunication company that being listed on the Kuala Lumpur Stock Exchange Main Board under the Infrastructure Project Companies category, and at that time, DiGi is known as Mutiara Swisscom Bhd. On 1998, Digi also be the first operator in Malaysia that launched the prepaid mobile phone service. The expecting of DiGi continued, to be the first GSM operator in Malaysia to offer Automatic International Roaming service to the United States of America; to be the first telecomuncation to launch a web site in Malaysia, the introduced of e-pay system as mentioned above and the following are the awards of DiGi: Mobile Data Service Provider of the Year by Frost Sullivan Malaysia Telecoms Awards 2005,Mobile Data Service Provider of the Year by Frost Sullivan Malaysia Telecoms Awards 2006,Best Prepaid Telco Service Provider 2005 by IT publications PC.Com, received in 2006,Mobile Operator of the Year, Malaysia by Asian Mobile News, received in June 2006,Malaysias CEO of the Year by Business Times, received in 2006,Malaysias Most Innovative Company survey by the Wall Street Journal Asia, received in October 2006 Mobile Data Service Provider of the Year by Frost Sullivan Malaysia Telecoms Awards 2007, on 24 May, Mobile Service Provider of the Year by Frost Sullivan Malaysia Telecoms Awards 2007, on 24 May and last but not least the Wireless Service Provider of the Year by Frost Sullivan Asia Pacific ICT Awards 2007, on 15 June In addition, DiGi is not only popular with their background but also with the price that they offered for their plan. For example, the prepaid package, DiGi Campus, which is highly demanded by the students that are studying in University. This is due to the low rate of calling and sms rate. Students can enjoy 100 minutes free calls to others DiGi numbers when they meet the conditions of spending RM2 per date. Besides, for the postpaid package, the user is only required to pay as low as 0.15 per minutes. 3.4. SWOT analysis based on stakeholder groups Digi SWOT analysis 3.4.1 Strength 3.4.1.1 Product Innovation Innovation is important because it exploiting new ideas to create a new product, process or service. Innovations become major strength because their research and development had always exceeded customer expectation so that increasing the customer satisfaction toward Digi. For example, innovation product such as Digi Campus for university student and Digi broadband services. Reward system A good reward system can motivate current subscribers and potential subscribers. Good reward system become a strength because Digi have a completely, effective, and efficiency system to service their subscriber. For example, birthday bonus for subscriber, a user can enjoy 50% extra bonus credit when reload before 3 days and after 3 days on the user birthday. 3.4.1.2 Organization Affiliation Telenor ASA now is Digi.Com Berhards first majority foreign-owned telecommunications service provider. Keeping good relationship with Telenor is a major strength of Digi. Affiliation with Telenor is important because Telenors will bring collective strength to Digi such as development of advanced technologies and services and maintaining the Digi status as a leader player in telecommunication sector. For example, Telenor intends to expand DIGIs business and further strengthen and improve the companys market position, with a particular emphasis on mobile product and services. (Arve Johansen, CEO Telenor mobile) Facilities Facilities are important because it bring convenience to customer and save time and cost. Facilities of Digi become strength because it provided many methods to let subscriber easily get what they want. For example, Digi center, reload credit through online banking, online payment and many more. It brings a super convenience to subscriber and will increase the customer satisfaction. Another reason is because too many competitor offering same services, so that Digi must offer facilities that other competitor dont have. 3.4.1.3 Capital Strong financial performance Strong financial performance in Digi becomes strength because Digi have stable number subscribers. An increasing and stable number of subscribers can lead strong financial performance in Digi, Digi are focusing in customer satisfaction, excellent customer experiences and keep attract new subscribers by promoting their product and services. 3.4.2 Weakness 3.4.2.1 Product Late to reach customer in latest information Latest information late to reach end user becomes a major weakness because Digi seldom promote their product and services in society. Latest information late to reach end user will cause lose a lot of potential customer and the sales will start to dropping down. For example, when new product or services release, if no any promoting activities like open booth, promotion to promote product, all the customer will dont know the latest information in Digi. 3.4.2.2 Organization Dependency on strategic sharing Dependency on strategic sharing becomes major weakness in Digi because Digi are still highly depending on product development and RD. They think try through product development can serve the customer better but it may not effectively, too focus on product development will cause the relationship between Digi and customer becomes not strong, they may will ignore the customer feeling and customer satisfaction. Lack of involvement of Digi ambassadors Ambassadors is important because they can lead a company toward successful and influence the telecommunication market. Lack of involvement becomes weakness because Digi ambassador lack of involvement in promoting product and services. Once the ambassador did not showing their responsibility, the latest information cannot be deliver to customer therefore the performances of company will be affected. 3.4.3 Opportunity 3.4.3.1 Product Rising telecommunication demand Higher demand for Digis product and services become an opportunity in Digi because it can lead Digi to produce more product and services to improve their sales and revenue. More people demand for the Digis product and services meaning that the quality of product and services offer by Digi is good and customer willing accept due to larger satisfaction. For example, low cost broadband internet services bring larger demand. Higher standard of living Recently, the Malaysia higher standard of living also becomes an opportunity for Digi Company. Higher standard of living in Malaysia cause the demand for telecommunication increase, many people will start choose the best telecommunication industry to be their communication tool due to the convenient. For example, even nowadays a 7 years old girl has their own mobile phone. 3.4.3.2 Organization Advance technology in human resource Advance technology in human resource are become an opportunity in Digi. Digi must focusing on recruiting new employee and provide training to them so that can maintaining a competent human resources in Digi. 3.4.3.3 Capital High capital investment High capital investments become an opportunity in Digi because of the ultimate holding company, Telenor. Telenor was investing a large amount of capital to expand their business to achieve profitability and enhance shareholder returns. 3.4.4 Threat 3.4.4.1 Product High bargaining power of consumer In telecommunication industry there have a lot of company like maxis, celcom, telekom Malaysia. Consumers are easily to choose and switch to another industry to use. In this case, Digi can offering higher quality of telecommunication services to customer at a lower price so that Digi wont lose their customer. Technology advancement in telecommunication Technology advancement such as in wired and wireless telecommunication becomes a threat in Digi Company. Current level of technology maybe very fast outdated because of other competitor continues offering new product with new technology. So, Digi can keep continue in improving the RD and keep at the lower price of product to compete them. For example, the lower cost of Digi broadband internet services brings a lot of business. 3.4.4.2 Organization High switching cost High switching cost becomes a threat in Digi Company. Switching to another supplier the cost is very high, so, switching to another supplier is very hard. To overcome this problem, Digi must keep a close relationship between the current supplier which is Ericsson and Trisilco Folec. Continue a good relationship with supplier Digi can save more cost in acquiring material to produce product and services. 3.5 Summary of situation analysis Strength Innovation of Digi product Good affiliation with Telenor major foreign service provider Excellent facilities convenience Innovation is very important as every competitor try to innovate in a fast pace to compete with each other. Good innovation will lead to successful or failure of a company. Keeping good relation with major foreign service provider will stabilize the investors investment on the company, which will lead to major profiting in the company for now and future. Providing excellent facilities and service will satisfy customers, and because of that, they will subscribe and be loyal. Weakness Slower in updating latest information Too dependent on strategic sharing Lack of involvement of Digi ambassadors Slowing in updating latest information will cause major loss in long term if the competitor knows the weakness of the company. Everything have to be fast when comes to telecommunication and technology. Focusing or too depending on certain department will influence the environment of the company. It will slowly abandon some important department and cause chaos or blurring of the company organization pattern. Good ambassadors deliver good information to customer, and customer deliver profit to company. Choosing a good ambassador will shape up the message of the company and deliver it to customer clearly. Opportunities Rising of telecommunication demand Higher standard of living High capital investment in expanding business There are a lot of opportunities in telecommunication. As the world moving in fast pace, from 3g to 3.5g and now 4g. The rising of telecommunication demand boost up and open opportunities for existing company to achieve better and stable their company, so that they would not beat down by the new rising advance company. People demand more and create new opportunities as well as idea to satisfy their standard of living. Fast, convenience, save time, save cost, these are the reason people influence the level of living standard. To expand business, we need capital. When we have high capital investment, it shows the how good is the reputation of the company. High investment will influence the size of business, and of course, the profit, and keeping the customers. Threats High bargaining power of consumer Technology advancement in telecommunication High switching cost to another supplier Telecommunication field is full with competitors. Each of the company is very similar to each other. Consumer holds a very strong bargaining power to make their own choice. They choose what they like and what they think it is best for them. They can be switch to A company for today, and maybe tomorrow they will be switching to B company. Current level of technology maybe very fast outdated because of other competitor continues offering new product with new technology. Consumer will go for the company who offer them better technology. Switching to another supplier the cost is very high that makes switching to another supplier is very hard. Keep a close relationship between the current supplier can save more cost in acquiring material to produce product and services. 4.0 The Strategic Option of an organisation (DiGi) Build a powerful competitive advantage The strategic option of DiGi is to build a powerful competitive advantage. DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network on 24 May 1995. On the year 1997, DiGi be the first telecommunication company that being listed on the Kuala Lumpur Stock Exchange Main Board under the Infrastructure Project Companies category, and at that time, DiGi is known as Mutiara Swisscom Bhd. On the year 1998, Digi also be the first operator in Malaysia that launched the prepaid mobile phone service. The expecting of DiGi continued, to be the first GSM operator in Malaysia to offer Automatic International Roaming service to the United States of America; to be the first telecommunication to launch a website in Malaysia. This is the main competitive advantage due the often establishment of the first time in Malaysia. Hence it is well known throughout the world. Besides, DiGi provided a cheap Digi Plan, which is Happy Plan. This is targeted to those customers that make a lot of calls and sms, it only costs 1sen/second and up to 99sen per call to any number in Malaysia and the in year 2008, DiGi is the first Telco in Malaysia to introduce Mobile Number Selection service. This service enables the users to choose their own number rather than just following the traditional way. For example, in the traditional way, the user will purchase a new SIM that has been pre-assign with fix mobile number but now they can choose the numbers that they prefer. Sometimes, extra charges are needed for some special numbers, such as with the same digit that repeated twice or more. Operational Efficiency Besides, Operational Efficiency also is one of the strategic options of DiGi. Nowadays, many companies are focusing on IT Infrastructure .Technology can be either a great source. The applications of technology should be supported by an IT infrastructure that connects a companys users to each other. By connecting the DiGi company to their subscribers, this can help the users of DiGi always alert of the latest information and the promotions of DiGi. In term of technology, DiGi has provided Wireless, 3G and Internet Broadband services. Moroever, Facebook Zero, this is a light-weight, text -only version of the standard Facebook Mobile site and it is free and is accessible by all the Digi prepaid and postpaid users. It brings convenient to the users, as now the users can still stay connected with their fellow friends of family just by using their small device. Besides, in term of broadband, DiGi now is offering the quota of 3GB, cost RM38 per month, and the modem is free of charge. The op erational efficiency also included the peoples. This peoples is referred to those who working at DiGi departments. A current issue, DiGi Telecommunications Sdn Bhd will continue to invest in customer service amid the economic slowdown to provide better value and build brand loyalty Schnitker, Tom. (2009,February 21). Customer service still tops for DiGi. The Star. DiGi is enhancing their service level DiGi Telecommunications Sdn. Bhd. provides a variety of mobile communication services, such as voice under their prepaid plans postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services. Besides that, the users of DiGi is provided with the service of friend and family where the customers is allowed to set 6 Digi numbers that they will call more often. The calling rate and sms rate for these 6 numbers are lower than the normal prepaid rate. Personal Accident Insurance also is one of the services provided by DiGi, which is the competitive advantage that will the others networks do not provided and followed. DiGi provided 1 month free trial PA insurance for their users. The PA insurance can be categorized into 3 categories which is the RM50000 personal insurance, RM100000 personal insurance and RM100000 Family Personal insurance. Customers can enjoy the 1 month trial of the RM50000 of PA insurance and after one month, they can still continue to purchase the PA insurance at RM2 for 30 days coverage. Then you will still be protecting under RM50000 PA insurance plan, but with the term and conditions applied. Moreover, DiGiRemit, this allowed an individual to transfer through mobile phones and has remittanced to Indonesia, Phillippines and with more countries are following soon. Customers can just send 2 text messages to complete their transfer. This brought high convenient to their customers due to this remittance can be transferred to anyone with or without the bank account in the destination country. Besides, it is secured due to the administering of Citibank until the money is being delivered to the beneficiary. greater shares for its stakeholders Last but not least, DiGi provided greater shares for its stakeholders.DiGi market share is currently 25.00 per share. Which is much more higher than its competitors such as Maxis, only 5.33 per share. The shareholders of DiGi can increase their wealth by invest in DiGi. 5.0 Key selection criteria Strategies Activities/Tactics Key selection/criteria Build a competitive advantage Happy Plan Mobile number selection Focus on customer Focus on low cost of product Operational efficiency Infrastructure Facebook Zero, broadband Peoples Customer service. Focus on customer Focus on product quality Enhanced service levels Friend and Family Personal Accident Insurance DiGiRemit Focus on customer Focus on low cost Focus on quality of service. Greater market share RM25.00 per share Focus on shareholder wealth 6.0 Recommendation Key Question Recommendation Decision criteria Pros Cons 1. How the Digi be the top in its game? 1. More branding and quality product. 2. Build up the quality segment 3. Potential high dividend -Research and development, innovation, creative. -lowest call rate in different segment, eg. Postpaid segment. -the growth of sales and revenue. -increase sales and revenue -more focus the need of customer in different segment. -increase shareholder wealth -compete with diversification product from competitor -too many segments may cause company hard to focus in one. -capital gains decrease due to the higher profit and tax expense. 2. Can Digi maintain strong relationship with suppliers? 1. Always place order on time. 2. Setting Digi account on time. 3. Communication between Digi and suppliers -The time to deliver the material. -The dateline of payment -the understanding between Digi and supplier -Supplier have enough time to prepare -clear payment on time can maintain the liquidation of company -establishing the relationship between each others -late submitting order will let supplier not

Wuthering Heights :: Essays Papers

WUTHERING HEIGHTS MAIN CHARACTERS Catherine Earnshaw ~ She is the daughter of Mr. Earnshaw and the sister of Hindley. She is also Heathcliff’s foster sister. Heathcliff and Catherine are in love, but she marries Edgar Linton instead. When Cathy died, she wanted both Heathcliff and Edgar to suffer because Edgar never understood why she loved Heathcliff and Heathcliff because he never knew why she married Edgar. Catherine Linton ~ She is the daughter of the older Catherine and Edgar Linton. Her mother Catherine died shortly after she was born. She married Linton Heathcliff and became Catherine Heathcliff. Then after her husband’s death she married Harenton and became Catherine Earnshaw. Mr. Earnshaw ~ He was a farmer and father of Hindley and Catherine. He is a kind- hearted man who takes Heathcliff in after he found him lying on the street, although his family protested he still took him in. Edgar Linton ~ He is Isabella’s older brother, who marries Catherine Earnshaw and is the father of there daughter, Catherine Linton. He is a gentle bred, refined man, a patient husband and loving father. Ellen Dean ~ Ellen is one of the main narrators. She has been a servant for the Linton’s and Earnshaw’s all her life. She knows all of them better than any one else. People that are close to her call her Nelly. Frances Earnshaw ~ She is Hindley’s wife. She was a rather giddy woman. She displayed a great fear of death, which tells us why she died of tuberculosis. Harenton Earnshaw ~ Harenton is the son of Frances and Hindley Earnshaw. He marries young Catherine and grows up with his Uncle Heathcliff; his both mother and father die. He is ruff and uncultured having been kept from civilization from so long by Heathcliff. The Wuthering Heights belongs to Harenton even though Heathcliff runs the household. Hindley Earnshaw ~ Is the only son of Mr. and Mrs. Earnshaw, he is also Catherine’s older brother. He becomes a violent alcoholic after his beloved wife Frances dies. Also Hindley never got along with Heathcliff because Hindley felt rejected from his father’s affection, because Heathcliff the favorite child of Mr. Earnshaw. Heathcliff ~ He is taken in by Mr. Earnshaw and raised along with Catherine and Hindley. Catherine was a moving force in his life, and he hated all those who stood between him and his beloved Cathy. However, he was of unknown descendants and was found in Liverpool starving on the streets.

Their Eyes Were Watching God 4 :: essays research papers

Unlike The Odyssey or any other epic tales, Their Eyes Were Watching God has a different perspective of what a hero is. In this novel, Hurston writes a story about an African-American woman named Janie Crawford whose quest is to find her identity and desire as a human being to be loved and appreciated for who she is. Her quest to fulfill those desires is not easy since she has to overcome so many obstacles and challenges in her life. A superiority that her Nanny posses over her to determine Janie's own life when she was a teenager and being a beautiful accessory to the glory of Joe Starks' are some of the experience that she encounters. She also has to make some sacrifices. And yet, just like any other heroes, at the end, she returns to her home with a victory on her hands. Janie who continually finds her being defined by other people rather than by herself never feels loved, either by her parents or by anybody else. Her mother abandoned her shortly after giving birth to her. All she had was her grandmother, Nanny, who protected and looked after her when she was a child. But that was it. She was even unaware that she is black until, at age six, she saw a photograph of herself. Her Nanny who was enslaved most of her lifetime only told her that a woman can only be happy when she marries someone who can provide wealth, property, and security to his wife. Nanny knew nothing about love since she never experienced it. She regarded that matter as unnecessary for her as well as for Janie. And for that reason, when Janie was about to enter her womanhood in searching for that love, Nanny forced her to marry Mr. Logan Killicks, a much older man that can offer Janie the protection and security, plus a sixty-acre potato farm. Although Janie in her heart never approv es what her Nanny forced her to do, she did it anyway. She convinced herself that by the time she became Mrs. Killick, she would get that love, which turned out to be wrong. Nanny's biggest mistake is that she never consults with Janie about what she wants in life. Janie's second husband, Joe Starks, is a repeat of Janie's unhappiness in marriage. At first, Janie looked at Joe as a man who would offer her an escape from her loveless marriage with Mr.

For Whom The Bell Tolls :: essays research papers

Part II The title For Whom the Bell Tolls symbolizes the uncertainty of life and destiny, where the main character in this story finds himself in a series of unpredictable situations that are beyond his control. The only certain event in life is death and knowing that this may happen to anyone at any time, renders the protagonist powerless against destiny, which he approaches with a fatalistic disposition. Part III For Whom the Bell Tolls takes place in Spain, during the bloody civil war, between the years of 1938 and 1942. It unravels among people who live in the rural mountain areas of Spain. They were forced to kill others in order to survive and to defend their country from fascist. The environment where the actions unfolds are the roughed mountains. A lot of killing takes place in this story. It certainly was a time of fear and desperation. Many heroic military deeds are depicted here: Robert Jordan and his group of internationalists sabotaged bridges, trains and building. Lots of peasants are starved, tortured and killed, and many children were left orphaned. Part IV 1 "He lay flat on the brown, pine-needle floor of the forest, his chin on his folded arms, and high overhead the wind blew in the tops of the pine tree"(p.1) 2 "He crosses the stream, picked a double handful, washed the muddy roots clean in the current and then sat down again beside his pack and ate the clean, cool green leaves and the crisp, peppery-tasting stalks"(p.12) 3 "Robert Jordan breathed deeply of the clear night air of the mountains that smelled of the pines and of the dew grass in the meadow by the stream. Dew had fallen heavily sin the wind had dropped."(p.64) 4 "Now the morning was late May, the sky was high and clear and the wind blew warm on Robert Jordan’s shoulders."(p.311) 5 "Then he heard the far-off, distant throbbing and, looking up, he saw the planes"(p.329) 6 " Sweeeish-crack-boom! It came, the swishing like the noise of a rocket and there was another up-pulsing of dirt and smoke farther up the hillside"(p.494) 7 "The others came behind him and Robert Jordan saw them crossing the road and slamming on up the green slope and heard the machine gun hammer at the bridge"(p.505) 8 "He looked very carefully around the withers of the dead horse and there was a quick hammering of firing from behind a boulder well down the slope and he heard the bullets from the submachine gun thud into the horse"(p.

Applied Concept Paper: Critical Thinking Structures for Business Ethics Essay

Executive Summary The purpose of this paper is to demonstrate my understanding of the previously mentioned fundamental concepts and capability in order to relate them to the actual business world through applications of my critical thinking skills. Key concepts such as ethics, social responsibility, whistle-blowers, sustainability, stakeholders, and environmental stewardship are mentioned in Chapters 3 and 4 of (Wheelen, 2012). This paper discusses recent articles regarding ethics in the Atlanta Public School Systems, a violation of the code of ethics by the former HealthSouth CFO back in 2010, and Wal-Mart’s latest ethics controversy. In addition, this paper targets important concepts such as social responsibility, sustainability; environmental stewardship and how they affect the stakeholders of Patagonia Clothing Company, Carlportland, U.S Silica and Lucky Stone Company. These companies have proven themselves to be in the forefront of sustainability initiatives through their everyday practice s. From this research, I learned that adhering to the Code of Ethics in the business world is important on many levels. It guides all managerial decisions, creating a common framework upon which all decisions are founded. In order for companies to fully meet their social responsibility, they should have in place a process to integrate social, environmental, ethical and human rights concerns into their business operations and core strategy. Furthermore, the concept of sustainability has come to the vanguard of the global understanding that economics, environmental health and human well-being are interconnected. This ultimately demonstrates that generating high-quality products in a responsible way increases brand reputation, competitive advantage, and most importantly financial success. Abstracts * Investigation into APS Cheating Finds Unethical Behavior Across Every level This article talks about how across the Atlanta Public School system (APS), staff members worked in secret to cheat on testing results. The report accuses top district officials along with school teachers and administrators, of wrongdoing which had been happening for years. In some schools, cheating became a routine, a part of administrative duties during the annual state examinations. It grew into an organized crime of falsifying test results for children who could not score high enough to meet the district’s self-imposed goals. In addition, Beverly Hall, former superintendent, and her top aides, lied to top investigators, destroyed and altered public records, tampered with information, and misled police to avoid taking responsibly for their unethical behaviors. This resulted in a culture of fear, intimidation, and retaliation in the APS. * Former Health South CFO Talks to Business Students About Wo rkplace Ethics This article discusses the ethical challenges that many CFOs face in the workplace. Aaron Beam, former HealthSouth CFO, served prison time for forging the company’s finances and breaking the code of ethics. Beam warned students of the ethical dangers in today’s workforce. He mentioned why accountants and CFOs get trapped into lying, and feel intimidated by their superiors. In this article, Bean touches on many important points, such as, how money changes people, how having more personal possessions does not guarantee happiness, and most importantly, how we need to stand by our principles and ethics all the time. After spending three months in the Montgomery jail, Beam learned his lesson; he wrote a book, opened a lawn service business, and decided to share his experience with business students in universities across the nation. * Wal-Mart’s Ethics Controversy This article debates how an employee ended up jobless after following the Wal-Mart ethics guidelines. Chalace Epley Lowry started working for Wal-Mart in January of 2006, and after a few days at the job, she witnessed unethical behavior from the VP of her department. Lowry suspected that Ms. Williams, the VP of Corporate Communications might have traded inside information about the company’s stock. She questioned it and filed a formal complaint with her immediate supervisor; she thought that it was the honorable thing to do. In return, her identity got disclosed to the offender, making it uncomfortable in her position since Mona Williams was effectively her boss. Also, she got a lower performance review, and when she complained, she was told to find another job. * Patagonia: Blueprint for Green Business The above article is the story of how Patagonia, an outdoor-clothing and equipment firm, and its founder, Yvon Chouinard, took his passion for the outdoors and turned into a successful business. By conducting business in a non-traditional way, Chouinard created a company with a different outdoor style that makes $270 million in yearly revenues. This organization is among one of the first in America to provide onsite daycare, as well as both maternity and paternity leave, and flextime. Patagonia reuses materials, questions growth, ignores fashion, makes goods that last, and discontinues profitable products. With a laidback atmosphere for employees, its production is at full capacity. Mr. Chouinard’s biggest dream is to turn Patagonia into a totally sustainable, ECO friendly company, where people enjoy coming to work, and he can sleep well at night. * Pursuing Sustainability Business Initiatives, a Large Business In this article, the National Stone, Sand and Gravel Association (NSSGA) recognizes their large producers’ member companies, which are pursuing sustainability initiatives through their everyday practices. The first one, CalPortland Company, one of the major producers of Portland cement, has been pursuing environmental stewardship for years. The second one, Lucky Stone Company, one of the largest family-owned and operated aggregates companies in the U.S, has an excellent environmental reputation. And the third one, U.S. Silica, is a leading producer of industrial minerals which recently adopted a formal sustainability policy. This article also emphasizes what these companies have in common and highlights the benefits companies will obtain by making sustainable decisions now. Concepts Ethics is defined by the textbook as the consensually accepted standards of behavior for an occupation, a trade, or a profession. There is no worldwide standard of conduct for business people. This is especially true given the global nature of business activities. Cultural norms and values vary between countries, ethnics groups and even among geographic regions (Wheelen, 2012). A Code of ethics specifies how an organization expects its employees to behave while on the job. â€Å"A code of ethics, (1) clarifies company expectations of employees conduct in various situations and (2) makes clear that the company expects its people to recognize the ethical dimensions in decisions and actions.† (Wheelen, 2012). Whistle-blowers are defined by the author of the textbook as those employees who report illegal or unethical behavior on the part of others. Even though the Sarbanes-Oxley Act forbids firms from retaliating against anyone reporting unethical acts, 82% of those who uncovered fraud reported being ostracized, demoted or pressure to quit (Wheelen, 2012). The concept of Social Responsibility as it is explained in the textbook proposes that a private corporation has responsibilities towards the society that extend beyond making a profit. Many business people have agreed upon the main responsibilities of a business, which are Economic, Legal and Ethical. Being socially responsible does provide a firm a more positive overall reputation (Wheelen, 2012). Sustainability may include more than just ecological concerns and the natural environment. It can also include economic and social aspects. In the business environment, in order for a firm to be sustainable, it must be successful over a long period of time; and it must satisfy all of its economic, legal, ethical, and discretionary responsibilities (Wheelen, 2012). Stakeholders are a large group of people with interest in a business organization’s activities. This group gets affected by the achievements or failures of the firm’s objectives (Wheelen, 2012). Some examples of Key Stakeholders are: creditors, directors, employees, government agencies, shareholders, suppliers, unions, and the community where the business operates. Environmental Stewardship refers to responsible use and protection of the natural environment through conservation and sustainable practices. Environmental stewardship defined in simple terms as â€Å"dealing with man’s relation to land and to the animals and plants which grow upon it† (Leopold, 2013). Analysis The article about the APS unethical practices touches on one important concept: Ethics. For years the Atlanta School District produced gains on state curriculum test by cheating on student’s exams. Years of misconduct took place at all levels of the organization, from the top of the chain of command to the Superintendent’s office. The cheating prevented many struggling students from getting the extra help they needed (Vogell, 2011). It also created an atmosphere of stress and deception among school employees. Top investigators in the case came up with three possible reasons that cheating flourished in APS. 1. The district set unrealistic goals, and pensions and raises were based on the test results. 2. Because the target test results rose every time the school reached the goal, the pressure rose. Cheating was, therefore, the only way to obtain the results. 3. The top officials refused to accept responsibility. However, I disagree with those three reasons. Just because g oals are unattainable, that does not mean we have to act unethically. Once the cheating started, it could not be stopped. It collapsed on itself, as lying usually does. If top leaders refused to take responsibility, it was their choice. We, as individuals, have to be responsible for our own actions. Teachers are responsible for helping students become better members of society; this includes teaching them good citizenship skills. There are always grey areas in professional codes of ethics because there are many areas that are subjective. Personal integrity and honesty are required by all who agree to follow a code of ethics. If an educator observes someone practicing unethical behavior, it is his/her duty to report such behavior through the proper administrative channels. In the article that talks about the former CFO of HealthSouth, Aaron Beam, he warned students about the ethical challenges that are in the workplace. I especially enjoyed this article because it touches an important subject, the code of ethics. Even the most ethically-aware professionals find their standards challenged on a daily basis . As accountants, part of the code is to represent the public interest, and sometimes that may mean putting it ahead of the company’s interest. As a CFO, that duty is heightened. In addition, the first people employees look to are the CEO and CFO to see if they have a real commitment to ethics. If they behave unethically, employees are likely to do so as well. A respectable CFO must be able to stand up to his/her boss with integrity and to speak unpleasant truths when necessary. Not only can inappropriate behavior lead to compliance failures, fraud, and theft, but the consequences can adversely affect employee morale and the firm’s reputation. An ethical framework is built by making the right choices in the little things. â€Å"Integrity is doing the right thing, even if nobody is watching† (annonymus). In the third article about Wal-Mart, we see an employee who is following the company’s code of ethics and acts as a Whistle-blower when she suspected an unethical act was committed by her department head. It is important to note that â€Å"Wal-Mart prides itself on having one of the strictest and most st ringent ethics policies in the retail industry† (Gogoi, 2007). However, that was not true in this case. Instead of rewarding Ms. Lowrey for such a heroic act, her identity got exposed, and she was encouraged to find another job within the company in 90 days. She even experienced a lower performance evaluation after the incident. She felt disappointed to see the way an ethics complaint was handled by a corporation like Wal-Mart. Most of Wal-Mart scandals are perpetuated by a culture of silence. Rather than addressing the concerns that are affecting workers across the country, Wal-Mart has attempted to silence those who speak out for changes that would help the company, workers, and the community. As front line Wal-Mart workers are facing hardships, the company is making almost $16 billion a year in profits. Meanwhile, the Walton Family (heirs to the Wal-Mart fortune), are the richest family in the country. All of this has taken a toll on Wal-Mart’s image. Some people will not shop at Wal-Mart because they do not want to support a company t hat they perceive is unfair to its workers. Reading about Patagonia got my attention, since I have purchased their outdoor products without really knowing the company’s history. This unique business is conducted upside down and inside out. Decades before recycling became a common practice, Patagonia was already reusing materials. The company’s founder believed in putting the Earth first, by attaining sustainable practices, while making unbelievable profits ($270 million in revenues yearly). This company would not release toxins into rivers or chase endless growth. All of Patagonia’s products are produced with the highest level of quality and manufactured in the most socially responsible way. Patagonia became the first company in California to use renewable sources, like wind and solar energy, to power all its buildings and one of the first to print catalogs on recycled paper. With a payroll of 350 employees, the boss greets them by name. At the sweatshops facility, workers overlook a playground of the comp any’s day care facility. The people that works there are anything but slackers: â€Å"it was impressive to see how involved in sustainability their employees are,† said Matt Kristle, a senior vice president of Sam’s Club (Casey, 2007). In addition, the owners agree to keep Patagonia privately held and say no to anything that may compromise their values. Also, a good portion of the company’s profits is being donated to grass roots organizations, $26 million since 1985. As a company, all of the stakeholders are really committed to doing the right thing. That is why Patagonia serves as a blueprint for future businesses that want to follow this path. In the last article I chose, there are three companies within the same industry that pursue sustainability initiatives through their everyday practices. They all agree that environmental stewardship and social responsibility can interact to increase stakeholder value as well as shareholder value, (Schlett, 2011). U.S Silica, CalPortland and Luck y Stone voluntarily assist their communities in resolving the issues that affect them. For example, CalPortland, does material donations for the City of DuPont’s war memorial. Lucky Stone collaborates with the James River Association to create a spawning reef for the endangered Atlantic sturgeon species. U.S. Silica’s effort to protect an endangered turtle species near Pennsylvania plant is admirable, as well as helping feed local homeless people once a month. By helping their communities to resolve social issues, these companies are helping themselves by increasing brand value and reputation, improving their license to operate, and reducing their risks. Conforming to environmental laws is not enough anymore. Consequently, pursing environmental stewardship elevates an organization into the â€Å"Risk Management† category. And that, when implemented together with social responsibility initiatives for greener products and processes, moves the company into the â€Å"Business and Sustainable Development.† A good example of that is that all three companies have been working through their environmental management systems to go beyond compliance by implementing Best Management Practices. By encouraging a culture of environmental and social stewardship, these three large producers are at the forefront of sustainability, and as a result they are recognizing financial and sustainable success. Conclusion After carefully analyzing all the articles, I came to the conclusion that all those concepts are intrinsically related. It is important to understand that business ethics go beyond legal issues. Ethical conduct builds trust among individuals and in business relationships, which validates and promotes confidence between people. One of the principal causes of unethical behavior in organizations today is overly aggressive financial or business objectives. Abusive or intimidating behavior is another of the most common ethical problems for employees. Making ethical choices is sometimes the most difficult thing, especially when the one losing out is you or your business. Yet, for the greater good and the sake of mankind, one has to look at business as well as personal ethics and evaluate them periodically. All professions have a set of values that are the cornerstone of their belief system and the foundation of their practice. A Code of Ethics is important on many levels. It sets the â€Å"tone from the top† of the company’s culture. An effective Code of Ethics establishes the ethical expectations for employees and management alike and sets forth the mechanisms for enforcement and consequences of noncompliance. There are four dimensions of social responsibility: economic, legal, ethical, and voluntary, including philanthropic. Earning profits is the economic foundation of any company, and complying with the law is the next level. However, a business whose sole objective is to maximize profits is not likely to consider its social responsibility, although its activities will probably be legal. Sustainability is the balance between people and the environment. Air, water, and land are all impacted by the behavior and actions of human beings, but these impacts can be controlled. The challenge for companies in the twenty-first century is developing an environmentally responsible strategy that keeps them ahead of the game, helping them maintain an advantageous position in the marketplace. It is not enough to simply check boxes, publish a sustainability report, or reduce waste in factories. Companies must be truly innovative in terms of how they manage their relationship with the environment. Works Cited Casey, S. (2007, May 29). Patagonia: Blueprint for Green Business. Retrieved from http://cnnmoney.com. Gogoi, P. (2007, July 13). Wal-Mart’s Latest Ethics Controversy. Retrieved from http://www.Bloomberg Businessweek. Leopold, A. (2013, January 31). Aldo Leopold Quotes. Retrieved from aldoleopold.org: http://www.aldoleopold.org/greenfire/quotes.shtml Schlett, W. (2011). Pursuing Sustainable Business Initiatives, a Large Business. Stone, Sand & Gravel Review , 44-48. Vogell, H. (2011, July 26). Investigation Into APS Cheating Finds Unethical Behavior Across Every Level. Retrieved from http://www.ajc.com. Wheelen, T. L. (2012). Strategic Management and Business Policy: Towards Global Sustainability (13th ed.). Upper Saddle River, NY: Prentice Hall.

Bullies Are Criminals Essay

Bullying is a constant problem in school’s today. It starts with annoying comments, but escalates to more severe matters. We’ve seen it happen, and a lot of us known how it feels. None of us like it. People might say they are just ignorant kids, but bullies truly are criminal’s, stealing self-esteem and at times ending lives. 56 percent of students have personally felt some sort of bullying at school between 4th grade and 8th grade. Some say that it is estimated that more than 160,000 kids miss school everyday due to fear of being bullied by other students. According to disability, harassment, civil, and criminal laws, bullying can be easily become a crime. First of all, bullying is a crime, because of the serious effects it can have on an individual. â€Å" and, once robbed of their self-esteem they can suffer from mental and physical problems, drop out of school and even commit suicide.† many adults still get teary recalling their humiliating days at the hands of the class bully, mainly because bullies don’t operate alone. They pick up sycophantic disciples along the way and that multiplies the victim’s pain. The old saying goes, â€Å"sticks and stone may break my bones, but words will never hurt me.† This isn’t necessarily true, word’s do hurt. Maybe not physically, but when kids already have insecurities, bullies don’t help. They build on those insecurities and insult the different qualities of kids. No one likes the way insults feel, and this is why bullies are criminal’s and deserve more severe consequences. The most common cited for being harassed is student’s appearance and or body size. 2 out of every 5 teens feel that they are bullied because, of the way that they look. It is stated that more parents are allowing their young children to undergo plastic surgery to combat bullying. For example a little girl in the 1st grade, went under surgery to get her ears pinned back to prevent her from being bullied. Over 30% of children who suffer a food allergy have been bullied at school. While verbal abuse was the most common form of bullying, 40% reported having been physically threatened, such as having allergen thrown or waved at then or being touched by the allergen. Food allergies affect an estimated 3 million children. Secondly, bullying can end up in a tragic death. Though it does not happen often, it has happened. The usual event is suicide of the victim, or a violent act by the bully that may end in murder. For example, a 15 year old girl hung herself after being harassed by classmates who called her names, picked on her, said she was fat, she had been bullied her whole life before this occurred. There was also a teenager named Larry king who was shot in the head in front if a teacher and a whole classroom full of students. These horrible event’s can start for many reasons including jealousy, gender bias, or racism, It just isn’t right. Bullies are criminal’s they terrorize and harass their victims, ripping apart their self-esteem and attacking their insecurities until the unthinkable happens, violence or even a tragic death. Bullying is a symptom if bad behavior. There is a correlation of bad behavior to incidents of murder, suicides and vandalism. This Is bad behavior can happen anywhere, schools, home, work place, shopping malls etc. it is not until the victim has been seriously affected that people I n authority finally find out by this time it has already affected the victim and all students who watch have bad behavior. Incidents of bad behavior may lead to minor or more serious situations. 1 out of 10 students drop out if school because, they are bullied. A victim of bullying is twice as likely to take his or her own life compared to someone who is not a victim. 30 percent of students who say they have been bullied said they sometimes had brought a weapon to school. In 2007, the five worst states for bullying in kindergarten -12th grade are California, New York,, Illinois, Pennsylvania, and Washington. Boys tend to bully accordingly to groups, such as â€Å"athletes† .vs. non-athletes.† Girls tend to bully accordingly to gro ups, such as â€Å"popular .vs. non-popular.† Teens who are gay are often subjected to such intense bullying that they do not receive an adequate education. They’re often embarrassed or ashamed to report the abuse. A girl named Megan hung herself 3 weeks before her 14th birthday in 2006 after receiving cruel messages on Myspace. A mother of one of her friends had created a false Myspace account to send Megan harassing emails. The bullying mother was indicated on the incident but was acquitted. Two students involved in the 1999 columbine massacre were described as gifted students who had been bullied for years. During the school shooting, they boys killed 13 people, injured 24 and then killed themselves. This should show you how terrible it is if you are bullied. There was just a recent shooting in Connecticut. Where a student that went there years ago, took his mothers guns and went to the school and shot 27 children, some survived and some did not. The principle was shot and killed, the physiologist was shot as well. Las tly, People often think that bullies don’t see the effects of their actions, or that they don’t understand what they are doing to others. The thing is, bullies understand what they are doing. Whether the bullies are kids or adults, they know it is wrong. Bullying someone is abuse. Some people might say, â€Å"Bullying is really common. What are we going to do, send half American kids to jail?† Half of American kids wont end up in jail because there are other alternatives. For instance, bullies could be required to do community service, therapy, or be made to visit a prison to be shown what their future may be. In addition, parents, schools, and kids need to work together. The problems wont go away on their own. We need to look at the facts of each case and take appropriate action. 1 in 4 teachers see nothing wrong with bullying and will not intervene 4 percent of the time. 57 percent of students who experience harassment in school never report the incident to the school. 10 percent of those who do not report stay quiet because, they do not believe that teachers r staff members can do anything. As a result more than a quarter of students feel that school is an unsafe place to be. Schools with easier understood rules of conduct, smaller class size and fair discipline practice report less violence than those without such features. Researchers have found that bullying roles (those who bully their victims) remain fairly stable throughout school. For example, even switching to a new classroom, victims of bullying continued to be victims. However, by the age of 23, the roles become less stable and victim of bullies are not harassed or socially isolated. Research by flight Crime/invest in kids reports that 60 percent of boys who bullied from first grade through ninth grade were convicted of at least one crime by the age 24 and 40 percent had three or more convictions by age 24. In conclusion, bullying needs to stop! Bullying is a criminal act. Bullies harass, make threats, terrorize, and use verbal and physical abuse on their victims. We nee to stand up to bullies and not let them strip us of our self-esteem. Bullies must face the consequences of their actions with either therapy or some version of criminal punishment. Maybe if we take a group of bullies to visit a jail to show them how rough their life could turn out, they may rethink their behavior and ways. Bullying is a constant problem in school’s today. It starts with annoying comments, but escalates to more severe matters. We’ve seen it happen, and a lot of us known how it feels. None of us like it. People might say they are just ignorant kids, but bullies truly are criminal’s, stealing self-esteem and at times ending lives. 56 percent of students have personally felt some sort of bullying at school between 4th grade and 8th grade. Some say that it is estimated that more than 160,000 kids miss school every day due to fear of being bullied by other students. According to disability, harassment, civil, and criminal laws, bullying can be easily become a crime.